Uber Eyeing Las Vegas, Cab Companies Are Sweating

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Updated September 15, 2015 - Uber and Lyft are both live in Las Vegas and the the state of Nevada. They got the 'ok' from the state to operate; however, Clark County has not signed off on their licenses to operate yet.

October 24, 2014 - Carson City District Judge James Russell blocked Uber from offering any rides in the state through at least Nov. 7. A hearing is set for Nov. 6.

The technology savvy crowd has been a fan of Uber for some time, and have enjoyed using its services when visiting other cities in the US and around the world.  Uber operates similar to a taxi service, but is based on a customer's GPS location.  Potential riders log into the app, find drivers closest to them, and monitor their arrival.   The customer climbs aboard, takes the ride and then pays and tips through a pre-established credit card or PayPal account.  Riders rate their drivers, which is how Uber monitors the quality of the ride experience.  A few scary rides or rider dissatisfaction and Uber will pull those bad drivers off their roster.

The Nevada cab authority operates the approximately 3,000 cabs in Clark County.  They charge based on initial activation, charge per mile, and "wait time" for stopped traffic or slow traffic under 12 mph.

The regulatory environment in Clark County has kept Uber at bay, but that may soon be coming to an end.  Their business model may not apply to Clark County regulation, or they could just flood the market with Uber cars knowing that the Nevada Taxicab's tiny enforcement division could never keep up with the hundreds of Uber vehicles flooding the streets.

My concern would be Uber car stealing within the various hotel valets along the strip, that could be a mess.  One thing is for sure.  Demand for Uber in Las Vegas is growing, and growing rapidly.

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